New AXE Effect
AXE / Unilever
The New AXE Effect
The New AXE Effect
The New AXE Effect
The AXE Effect
The AXE Effect
The AXE Effect
The New
AXE Effect
AXE / Unilever
01
Brand Story
We took Axe from "Spray Axe, get girl" to "Spray Axe, open possibilities." No more one-note love stories — we gave the brand a fresh new role: sparking all kinds of connections, not just the old-school chase.
platform
When you smell good, good things happen. You’re a little more confident and life opens up a world of possibilities.
The Walk
The Wave
Next Project
New AXE Effect
AXE / Unilever
The New AXE Effect
The New AXE Effect
The New AXE Effect
The AXE Effect
The AXE Effect
The AXE Effect
Ridin'
Thirty
CarMAX
02