New AXE Effect
AXE / Unilever
The New AXE Effect
The New AXE Effect
The New AXE Effect
The AXE Effect
The AXE Effect
The AXE Effect
Ridin'
Thirty
CarMAX
02
Brand Story
CarMax is reimagining car buying with industry-first features like the 30-Day Money Back Guarantee. So we teamed up with Hip Hop star Chamillionaire to remix his iconic hit "tryna catch me ridin' dirty" and flipped it into "ridin' thirty", We turned the guarantee into a cultural anthem for confident car buying.
platform
A Thirty Day Money Back Guarantee is something to celebrate.
Ridin' Thirty
Activation
Your keen eyes may have noticed 30, 30s in our 30s spot. The aim was to make some of those 30s shoppable in a unique "Scan A 30" digital experience.
Press & Awards
Role
Associate Creative Director
Next Project
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AXE Fragrance G.O.A.T
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03