New AXE Effect
AXE / Unilever
The New AXE Effect
The New AXE Effect
The New AXE Effect
The AXE Effect
The AXE Effect
The AXE Effect
Fit Check
AXE / Unilever
07
Brand Story
After many disturbing hours of research into the teenage male brain, we uncovered that the one thing Gen-Z guys want more than sex is to actually feel close to someone. And nothing pulls people closer quite like scent.
platform
Get Closer with the New AXE Black Vanilla.
Fit Check TVC
Press & Awards
Role
Associate Creative Director
My role was the big stuff upfront: creative directing the amazing team through concepting, shaping the idea, selling it in, wrangling endless celebs decks. Then during director search, I got yanked into Papa Johns pitch. We won. I stuck around. I made dough.
Credits
Next Project
New AXE Effect
AXE / Unilever
The New AXE Effect
The New AXE Effect
The New AXE Effect
The AXE Effect
The AXE Effect
The AXE Effect
Bid For
Greatness
Sony PlayStation
08