New AXE Effect
AXE / Unilever
The New AXE Effect
The New AXE Effect
The New AXE Effect
The AXE Effect
The AXE Effect
The AXE Effect
Fresh AF
AXE / Unilever
05
Brand Story
For AXE, being fresh means your scent stays turned up to 11 all day.
So we bottled up a campaign with serious all-day-swagger for AXE Anti-Perspirant, featuring Lil Baby and a scent so clean, so crisp, it lifts you on a hot and sweaty day.
platform
AXE 42hrs Protection makes you smell fresh than fresh no matter what.
Fresh AF TVC
Product Activation
Then we took Lil Baby’s fresh WHAM energy and AXE’s all-day fresh scent, bottled it into iced-out scent merch, and got TikTok singing about it.
WHAXE Pack Launch Video
Gallery
Social
To cop the merch we got people to duet our TVC Track on TikTok.
If you missed it on TikTok, hope you had 5K 😱🥵🤯 lying around for the eBay resale.
Next Project
New AXE Effect
AXE / Unilever
The New AXE Effect
The New AXE Effect
The New AXE Effect
The AXE Effect
The AXE Effect
The AXE Effect
One Song
Stand
AXE / Unilever
06