New AXE Effect
AXE / Unilever
The New AXE Effect
The New AXE Effect
The New AXE Effect
The AXE Effect
The AXE Effect
The AXE Effect
One Song Stand
AXE / Unilever
06
Brand Story
AXE = instant confidence spritz.
So we used music as a URL icebreaker to warm guys up before the IRL icebreaker — a fresh hit of AXE.
platform
Music brings people together.
Product Build
“One Song Stand” was a real-time dating web-app that paired you with someone listening to the exact same track at the exact same time.
You match. You chat. And when the song ends… so does the date.No pressure. No awkward exits. Just pure musical vibes.
Case
Gallery
Press & Awards
Cannes Lion - Shortlist - Entertainment 2016
MMA Smarties - Gold - Mobile Social 2016
Eurobest - Bronze - Entertainment 2016
GQ Turkey
Adam In Town
Role
Art Director
Credits
Sami Basut — Creative Director
Tunchan Kalkan — Senior Art Director
Sanli Kayabölen - Senior Copywriter
Burç Sabuncu — Copywriter
Next Project
New AXE Effect
AXE / Unilever
The New AXE Effect
The New AXE Effect
The New AXE Effect
The AXE Effect
The AXE Effect
The AXE Effect
Fit Check
AXE / Unilever
07