New AXE Effect
AXE / Unilever
The New AXE Effect
The New AXE Effect
The New AXE Effect
The AXE Effect
The AXE Effect
The AXE Effect
Bid For Greatness
Sony PlayStation
12
Brand Story
To launch the PS4, we didn’t just promise greatness, we challenged players to prove it.
"First to Greatness" was a digital battleground built for the bold. A hub where players tackled 64 in-game challenges and used the new DualShock 4 Share button to capture every epic moment. From clutch headshots to mind-blowing combos, if it wasn’t shared, it didn’t happen.
Case Study
Product



Press & Awards
Cannes Lions — Silver — Cyber 2014
ClioSilver — Digital Social — 2014
IGN
Adage
Game Spot
Role
Interactive Designer
Credits
Ari Weiss — Exec. Creative Director
Tim Nolan — Creative Director
Victor Roa — Art Director
Rodrigo De Castro Silva — Copywriter
Kelly Bignell — Experience Designer
Next Project
New AXE Effect
AXE / Unilever
The New AXE Effect
The New AXE Effect
The New AXE Effect
The AXE Effect
The AXE Effect
The AXE Effect
The New
AXE Effect
AXE / Unilever
01