New AXE Effect

AXE / Unilever

01

The New AXE Effect

The New AXE Effect

The New AXE Effect

The AXE Effect
The AXE Effect
The AXE Effect

Bid For Greatness

Sony PlayStation

12

Brand Story

To launch the PS4, we didn’t just promise greatness, we challenged players to prove it.

"First to Greatness" was a digital battleground built for the bold. A hub where players tackled 64 in-game challenges and used the new DualShock 4 Share button to capture every epic moment. From clutch headshots to mind-blowing combos, if it wasn’t shared, it didn’t happen.

Case Study

Product

Next Project

New AXE Effect

AXE / Unilever

01

The New AXE Effect

The New AXE Effect

The New AXE Effect

The AXE Effect
The AXE Effect
The AXE Effect

The New
AXE Effect

AXE / Unilever

01