New AXE Effect
AXE / Unilever
The New AXE Effect
The New AXE Effect
The New AXE Effect
The AXE Effect
The AXE Effect
The AXE Effect
Bid For Greatness
Sony PlayStation
08
Brand Story
For the launch of PS4, we wanted gamers to know that PlayStation is where greatness gets celebrateda nd rewarded. So, we turned their hard-earned in-game trophies into currency they could use to bid on one-of-a-kind real-world loot.
platform
PlayStation is a place where true gaming greatness awaits.
Case Study
Loot
The loot? One-off garments handcrafted by a renowned costume designer for our launch campaign.
Bid Platform
We housed all that loot in an eBay-like auction platform that tracked real-time player bids.
Product
Next Project
New AXE Effect
AXE / Unilever
The New AXE Effect
The New AXE Effect
The New AXE Effect
The AXE Effect
The AXE Effect
The AXE Effect
Every Wishlist
eBay
09