I'm Chum Masunu. I go by Rahim.

I'm an Creative Director[Art] with a knack for creativity and innovation. My career focuses on creatively spotlighting awesome brands through integrated campaign, content and unique digital experiences.

Along my creative career, I’ve had the opportunity to create genre-inspiring works for clients including Axe, Papa Johns, eBay, UGG, Nike, Powerade, Sony PlayStation, Westin Hotels & Resorts, Vaseline, Cole Haan, Johnnie Walker  and Cartoon Network. My work as garnered accolades including Cannes Lions, Clio, D&AD, Eurobest, MMA Smarties, FWA and Awwwards.

I’m a Tanzanian soul walking American streets, chasing dreams with nothing but grit, heart, and a laugh loud enough to resurrect silence. Picture a hyena in a tickle fight with someone gasping for air. It can be contagious, but mostly concerning. My wife calls it annoying. (Only when I’m laughing at her 😘).

Contrary to what the headlines scream, good work is still built by good people with good stories stitched from their lives... human moments like a toddler who gives a pretend ice cream just to burst into tears a moment later because you ate the shit out of the “pretend” ice cream (don’t judge🫣 I was pretend hungry)... or telling your partner “i’ll fold the laundry later” and now it’s later and your ass has got nothing to show...My point is, we need those human moments told. Now more than ever.

So I make... a lot. And I like to make things and tell stories. I bring the goodness in me and seek the goodness in others, doing it with good people I enjoy. I make with joy, with hustle, and a busted-volume-knob kind of energy.

Let’s go.

Experience

Assoc. Creative Director

mar 2022 — May 2025

Sr. Art Director

Jan 2020 — Mar 2022

Sr. Art Director

Nov 2017 — July 2019

Art Director

Mar 2015 — Aug 2017

Creative Designer

Oct 2012 — Sept 2024

Intern

Jun 2012 — Oct 2012